E&E - Project Brief Intro

For this E & E Project we have been put into groups where we will have work as a team where we gather market research and take what we learn and turn them into a branding, promotion and marking idea for a real company.We will have to assign roles where we divide tasks amongst ourselves to be able to manage the project. 
The product we have to brand and advertise to external clients is . The Idea is to learn and use the software where we can then develop a campaign in how to sell the product. 


After having a first little talk with the group. We have decided to keep it simple and try show how simple using the software is and how beneficial it is to use and for advertising. My idea was maybe as a plus to showing the software in use, maybe we could offer a tutorial to people that buy and use the software. This would give  more incentive knowing that training of the software is available.