How to Sell the Product

My first thoughts about selling this software was how does some other companies sell their?

Here is a list of points and that were used by a few of the software developers I researched:

                - Tutorials. Nearly all the selling points of companies I looked at, they always Offered some sort of basic level tutorials. This tells the buyer that they will get the basic knowledge to be able to start generating Nd developing their ideas using the software.

                - software upgrades. Again to get the buyer interested, giving them the opportunity of future software updates. This tells the buyer that they will get to keep update to date with the latest technology and features without having to pay extra.
               
                - multiple users, a point that kept being raised was multiple users and networking. So I think it will be good to be able to say how much it would be to get multiple users available.

                - selling additional software. The software we are trying to sell has to have animations from external software, mainly flash. So maybe offering. Dal on adobe collection will increase the chance of sales.

                - free trials. For this project I am using a free trial. This great chance to test the soft are at no cost, so again to offer this I feel is something that is a must and will be advertise the software.

What is Brainient?

Now knowing the project and finding out we are branding, selling and advertising a product. I thought it would be a good idea for a first bit of research and get to know the software!


, is a interactive advertising software. This means you can have interactive links over your video. An image below shows a quick example of the software.

As you can see the image on the right shows that they have used the software to advertise the product and gives additional information of the product and company. 




The software it self seems fairly simple: Below is a quick example I made within about 5 mins. This gave the names of the actors and had links on their names leading the viewer to their personal blogs.


I use my own blog as an example.

(Above) I took my youtube link then clicked on edit in BrainStudio, now I can add the interactive elements I want over-layed on the video.

I now have options where I can use to ad and import things I want to add. For this test I just want to add text that has a interactive link when clicked on.

Here I have added the names over the people in the shots. They have been timed to disappear when the actor is off shot and someone new is there.

Adding the link was simple. Now when I click on my name it will take me to my blog. 

This was a quick try at getting an idea of using the software and kind of things it can be good for. 

Me and the group are meeting Tuesday where we plan to set some tasks and deadlines.

E&E - Project Brief Intro

For this E & E Project we have been put into groups where we will have work as a team where we gather market research and take what we learn and turn them into a branding, promotion and marking idea for a real company.We will have to assign roles where we divide tasks amongst ourselves to be able to manage the project. 
The product we have to brand and advertise to external clients is . The Idea is to learn and use the software where we can then develop a campaign in how to sell the product. 


After having a first little talk with the group. We have decided to keep it simple and try show how simple using the software is and how beneficial it is to use and for advertising. My idea was maybe as a plus to showing the software in use, maybe we could offer a tutorial to people that buy and use the software. This would give  more incentive knowing that training of the software is available.