What is Youtube? Competition or a platform for work?

I have been trying to research who is Brainents competiton and who has similar software or features that we are competing with:


Youtube!


As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. And those stats are just for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices.


Is youtube the competition or a partner? You can link brainient and youtube together easily as you can use youtube links to add your interactive media over the top which makes youtube the competition in that part as why would you buy a software that can only do what youtube does for free. But Brainient has the feature of adding animated interactive links and more professional looking outcome. Youtube is a vastly used website. Its embeded and can be linked into any website or blog. This is why I think Brainient can get alot of work from. As you can take the videos that can be easily uploaded from youtube and create your interactive links and use that on youtube, where most people who watch this video will be seeing the work.

Here is an image of Youtube's homepage as it stands at the moment. The big Listerrine advert is an interactive link. This is a great example of the vast amount of companies, brands and customers youtube has so I really feel Brainient can stand out and get a wide range of different clients.